Évaluation de marque, couverture rigide par Paugam, Luc; André, Paul; acheter Philippe, Henri; Harpe...

Product Name: Évaluation de marque, couverture rigide par Paugam, Luc; André, Paul; acheter Philippe, Henri; Harpe...
Book acheter Title：Brand Valuation ISBN：9781138933828
Brand Valuation, Hardcover by Paugam, Luc; André, Paul; Philippe, Henri; Harfouche, Roula, ISBN 1138933821, ISBN-13 9781138933828, Brand New, Free P&P in the UK

Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue premium approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation technique. Th presents the relevant context of brand valuation including the currently applicable accounting and valuation standards and also discusses the proprietary models developed by certain brand consulting firms.

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